The Story Behind DSRT Standard!

LIFETIME WARRANTY - FREE RETURNS - LOST/STOLEN PROTECTION

LIFETIME WARRANTY - FREE RETURNS

LUCID LENS TECH

ECO-FLEX FRAME TECH

THE DETAILS

BLOG

LOCATIONS

govx

Corporate Bundles

Contact Us

CROSSFIT

SPARTAN RACES

Mountain Biking

trail running - hiking

WHO WE ARE

AMBASSADORS

COMMUNITY

1% FOR KIDS IN NEED

The Story Behind DSRT Standard!

Our Mission

Raise the standard for performance gear—starting with sunglasses.

DSRT Standard was built to deliver premium performance without inflated prices or empty hype. What started as elite eyewear is evolving into a full performance system—designed for people who train hard, work long days, and expect their gear to keep up.


The Standard

Performance first. Everything else second.

From optical clarity and durability to fit and comfort, every DSRT Standard product is built with purpose. Sunglasses were the foundation—but the same standards now drive everything we make, from eyewear to shorts and t-shirts.

No shortcuts. No fluff. Just gear that performs.


Built in the Desert

Born in Phoenix, Arizona. Tested by real conditions.

The desert is unforgiving—and that’s the point. Extreme sun, heat, and long days shaped our approach to design and durability. If it performs here, it performs anywhere.


Founded by Builders

Engineered mindset. Athlete-driven design.

Founded by engineers and lifelong athletes, DSRT Standard is rooted in precision, accountability, and resilience. Every product is built the same way we approach training and work: intentional, disciplined, and done right.


More Than Gear

Performance with purpose.

We believe strong brands should strengthen their communities. DSRT Standard is committed to responsible production and giving back—because progress means more when it’s shared.


The DSRT Standard

For those who show up early.
Put in the work.
And earn every rep.


Set the standard. Join DSRT.

Limited Edition. Always Unique. Always Selling Out.

Our designs are crafted in small batches, and once they’re gone, they’re gone for good. We just sold out of the Sedona crystal frame in record time, and our next drop is already in the works. Don’t miss your chance to snag the next exclusive release.

Sign up to:

  • Get early access to limited-edition designs before they sell out.
  • Stay updated with athlete stories, training tips, and new releases.
  • Join a community of athletes who value grit, style, and performance.

Search the Valley Rays Store