Govx - Exclusive discounts for current and former military, first resp

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10 Reasons Why Valley Rays is Made for GOVX

Govx - Exclusive discounts for current and former military, first responders and law enforcement

At Valley Rays, we believe that first responders, military personnel, and public service workers deserve the best eyewear for their demanding jobs and active lifestyles.

That’s why we’ve designed our sunglasses to deliver elite performance, durability, and protection—all while supporting the heroes who serve our communities. Here are 10 reasons why Valley Rays is the perfect fit for GOVX members.

Shop Now with GOVX Pricing


1. Trusted by First Responders

We've seen firsthand how firefighters, police officers, and EMTs trust Valley Rays to protect their eyes in the toughest conditions. At live events and fundraisers, we've outfitted countless first responders with our shades—because whether you're on duty or off, your vision matters.


2. Supporting Firefighters on the Front Lines

Valley Rays proudly supported the Saddle Mountain Firefighter Fundraiser, helping raise money for firefighters and their families. We believe in giving back to those who put their lives on the line to protect our communities.


3. Worn by America’s Finest

From police officers patrolling the streets to pilots at Luke Air Force Base, Valley Rays sunglasses are trusted by those who serve. Our shades offer tactical-level durability and precision optics, making them the go-to choice for law enforcement and military personnel.


4. Built for High-Performance Lifestyles

Whether you're on a high-speed pursuit, a grueling training session, or a weekend adventure, Valley Rays sunglasses stay secure, comfortable, and crystal-clear. Our performance-driven designs ensure GOVX members get gear that keeps up.


5. Military-Grade Lens Technology

Our Lucid Lens™ technology was designed to deliver elite clarity and protection. Inspired by the eyewear used by Navy SEALs, our polarized lenses cut glare, enhance contrast, and improve visibility in extreme conditions.


6. Protection Against the Harshest Conditions

First responders and military personnel work in blazing sun, intense heat, and unpredictable environments—and they need gear that won’t quit. Valley Rays sunglasses feature impact-resistant lenses, UV400 protection, and lightweight durability, making them perfect for fieldwork and outdoor missions.


7. A Brand That Gives Back

We don’t just sell sunglasses—we support the community. Through fundraisers, giveaways, and discounts for first responders and military personnel, we make sure our heroes get the best eyewear at the best price.


8. Made for Adventure, On and Off Duty

Whether you’re hiking, mountain biking, training for a Spartan Race, or hitting the range, Valley Rays shades are built for active lifestyles. Our grip-lock frames stay put during intense movement, so you can focus on the mission, not your sunglasses.


9. Exclusive GOVX Discounts

As a proud partner of GOVX, Valley Rays offers exclusive savings to those who serve. We believe in rewarding the people who protect our country and communities with premium sunglasses at unbeatable prices.


10. Built with Honor, Worn with Pride

Valley Rays isn’t just a sunglasses brand—it’s a badge of honor for those who serve. When you wear our shades, you’re part of a community that values grit, resilience, and adventure. We stand with firefighters, police officers, EMTs, military personnel, and all GOVX members.


Get Your GOVX Discount Today

Ready to see the difference? GOVX members get exclusive access to discounted Valley Rays sunglasses. Protect your eyes with performance-driven gear built for heroes like you.

 

We proudly support our military and first responders by offering exclusive discounts through our partnership with GovX. As a token of our gratitude for your service, all verified military personnel, veterans, law enforcement officers, firefighters, and emergency medical responders are eligible for discounted pricing on all our sunglasses. 

To access your discount, simply sign up at GovX by verifying your service status. Once verified, you can log in through the special GovX portal available at our checkout page. Your exclusive discount will be automatically applied to your purchase, helping you save while you shop. Thank you for your service!

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10 Reasons Why Valley Rays is Made for GOVX

10 Reasons Why Valley Rays is Made for GOVX

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Use this section to create some callout text on your page, or add more details about your shop, services, promotions, etc. If you have a large amount of text, you can opt to have it display in two columns instead so that it's much easier to read.

This section also includes the option to add a button in primary or secondary style, and also control the colors, including the option for a gradient background. Since this is rich text, you can also format it as you wish and include links.

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